Story
During Covid, CNR Medicare took healthcare into the field: teams visited hotels and homes in 9 regions for PCR swab tests, and reservation teams delivered the results to each person. Alongside hotel and agency marketing, I ran the digital side. We built city- and need-based Google Ads campaigns across 8-9 separate domains such as izmirvippcrtest.com, and our ads consistently ranked first in searches across Türkiye. Partnerships with hotels and agencies in Istanbul, Antalya and Kuşadası brought the service to tourists.
OutcomeBeing on top of the right search and doing the job flawlessly in the field: the two halves of trust in healthcare.
What we did
- A city- and service-based Google Ads structure on 8-9 domains (e.g. izmirvippcrtest.com).
- Top-of-search ad visibility across Türkiye.
- Marketing on-site PCR testing for hotels and homes in 9 regions.
- Hotel and agency partnerships in Istanbul, Antalya and Kuşadası.
- Instagram accounts @evdepcrtesti and, for İzmir, @izmirpcrtest; PCR test posts and Reels.
