Story
This campaign explores custom software for workflows that standard tools cannot fully support. There is no single answer for every business: we assess existing licensed tools, integrations and custom development together.
OutcomeA software approach tailored to the business. Maintenance, hosting and any third-party licences are part of the plan alongside development.
What we did
- The "Kirala vs Kur" (Rent vs Build) concept: separately rented tools merged into one internal software.
- A flow that brings voice notes, messaging, task management and integrations onto one screen.
- Campaign messaging built around requirements, ownership and ease of use.
- An 8-slide Instagram carousel and a flow that DMs starter info and prompts to anyone who comments "KİRALA".
