Story
However much I work in digital, this tour reminded me not to lose touch with the real world. Along the way I met new people, found new ideas about the industry and watched customer behaviour first-hand. Decision makers in industry are still older on average, so the transition is ongoing. That is why I keep building bridges: digital, but with solid dialogue and a real-world start.
Outcome“Digital matters, but real connections still set the rules of the game.” That is the line this tour left me with.
What we did
- Field visits along the Uşak, Afyon, Gaziantep and Kahramanmaraş route.
- One-on-one meetings with mechanics and shop owners in industrial estates.
- Observing customer behaviour and supply preferences on site.
- Feeding what I learned in the field into the digital marketing plan.
