Story
I founded the Facebook group Fren Ekipmanları ve Sistemleri-Balata-Yedek Parça, and on my Fren Ekipmanları Balata Yedek Parça page I present Carboflex drum-brake linings from the warehouse, the workshop and in my own words. My video on quality drum linings for light commercial and passenger vehicles reached 2.2 million views and more than 1,600 likes; another video where I present the product myself was watched 694,000 times. The group is a separate space where mechanics ask questions, meet and share experience.
OutcomeAn industry network that keeps field relationships going online.
What we did
- Founding a public brake-industry group.
- Ongoing communication through my own profile and industry page.
- Product content about disc, drum and industrial brake linings.
- Creating room for industry peers to meet and share experience.
