01 / Insight
Whose need?
Agriculture, industry and passenger cars: one product family, different decision-makers.
▸ Field campaign01 / 04
An outdoor LED campaign in İkitelli’s industrial district, connecting industry-specific audiences with the right location.
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▸ Story02 / 04
In an industrial district, not everyone is looking for the same product. We treated brake solutions for agricultural machinery, industrial equipment and passenger cars as different needs. The shared aim was to reach each industry in a relevant location.
OutcomeThe campaign went live in İkitelli. These are the actual field photographs I shared on LinkedIn.
01 / Insight
Agriculture, industry and passenger cars: one product family, different decision-makers.
02 / Message
Clear, credible communication that speaks the industry’s language.
03 / Media
LED screens in İkitelli. Thinking about the audience and the location together.
@argunbadurSwipe »
▸ Visuals03 / 04


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