Story
Gamification is the most fun way for a brand to earn attention. Instead of making people watch an ad, we wanted them to play. No install: it runs in the browser on phone and desktop, with drag or keyboard controls.
OutcomeA browser experience with no installation, showing an approach to branded gamification and campaign ideas.
What we did
- Contracts such as Jewelry Job, Museum Night, Mansion Party, City Bank and Casino Royale, each with several floors.
- 11 heroes from Shadow Jack to Golden Master, each with different health, speed and a special perk.
- Sneak up from behind and "BONK!": a stealth mechanic built around the guards' vision cones.
- Stars at the end of every floor: escaped, all loot, no alarm. Loot, bonks and rank XP.
- Retention systems: a 7-day daily bonus, missions, ranks and unlockable heroes.
